Adina for Ukraina

Pro bono campaign concept

Nonspace contributed to this initiative pro bono, supporting Adina with campaign development and event design for the fundraising initiative Bergen for Ukraine. Our role was to help shape a clear, dignified expression that could inspire meaningful support - focusing on concrete needs and the practical actions people and businesses can take to make a difference.

The challenge

Adina brings more than 25 years of experience working holistically with children and young people in vulnerable situations. In Ukraine, this expertise is now deployed where the need is most acute. Schools and learning environments have been destroyed, teachers work under extreme conditions, and millions of children lack safe spaces for learning and psychosocial support.

The challenge for any humanitarian organization working in an ongoing crisis is cutting through the noise. Major NGOs and news cycles dominate the conversation, and sustained attention becomes difficult to maintain. Yet Adina's work represents something powerful: the direct connection between Bergen and Ukraine, where each contribution can create visible, measurable impact in the lives of specific children and communities.

Our approach

We focused on translating Adina’s mission into a clear and coherent concept, and the result was an event aimed at businesses, decision-makers and donors. The invitation for the Bergen for Ukraine event at Grieghallen was developed to communicate the seriousness of the situation and the importance of a shared response.

All elements - copywriting, visual expression and event structure - were shaped to highlight the children and Adina’s practical work. Instead of emphasizing the scale of the crisis, we prioritised clarity: what is happening, what is needed, and how individuals and organisations can contribute in a concrete way.

Why it matters

This project represents something essential for us at Nonspace: demonstrating how strategic communication creates impact beyond the commercial domain. When complex humanitarian challenges are made clear and accessible, they become calls to action rather than sources of paralysis.

Adina's approach is proximity to the work, with direct contact with beneficiaries. Unlike distant appeals from larger organizations, this event was about showing Bergen's tangible connection to Ukrainian children and youth, making each donor's contribution immediate and real.

The continuing work

Adina for Ukraine demonstrates how sustained humanitarian experience, combined with clear communication and collective responsibility, creates lasting impact. The schools need to be rebuilt, teachers need support, and children need regaining both learning and hope.

The need remains immediate, and the work continues.

Learn more about Adina's work and how you can contribute at adina.no/adina-for-ukraina