What Does Branding Cost in Scandinavia?

What does branding cost is the most common question agencies dodge. Here is an honest way to think about it.
Branding in Scandinavia is priced by scope and ambition, not by hours: a focused visual identity for a small company and a full brand platform for a multi-market organization are different orders of work, and the budget reflects that. There is no single price because there is no single thing called branding.
The more useful question is not what does it cost but what am I actually buying, and what is it worth to the business. A brand project that wins one major client back, or that lets a team stop relitigating the same decisions, has paid for itself many times over. Cost is only meaningful next to the value it creates.
Four factors that move the price
At Nonspace we scope every engagement around the problem, then define deliverables and budget against it, rather than quoting a fixed rate before we understand what you need. We always start with a conversation about where the brand is, where it is going, and what is holding it back.
That conversation costs nothing and usually clarifies the budget question faster than any price list could.
See our work, or get in touch to scope your brand project.

Stian Ward Bugten
Head of Creative | Partner and Owner
Want to know more?
Want to scope a brand project? Stian Ward Bugten is happy to talk through budget and ambition, no strings attached.


