Nonspace® Extends Partnership with Rosenborg
Stian Ward Bugten
Head of Creative | Partner and Owner
Date
1 February 2024
Date
1 February 2024
Over the past two years, Nonspace has played a key role in Rosenborg Ballklub’s strategic and brand development work. We are now taking the collaboration further, entering into a two-year agreement as a Gold Partner of Rosenborg – a partnership that includes both the men’s and women’s teams.
Through this partnership, we will continue to strengthen Rosenborg’s brand and help position the club for the future. As a strategic advisor and full-service brand agency, we have contributed to the development of the club’s strategic plan “Alltid fremover”, the new identity and design system, as well as strategic communication and the digitalization of the 2024 annual report.
- Nonspace has been instrumental in Rosenborg’s work on the club strategy ‘Alltid fremover’, which has helped unite the organization around a clear direction. Their work has played a key role in improving our reputation and brand, both locally and nationally, says Tore Berdal, CEO of Rosenborg.
- We’re very pleased to have signed a new agreement with Nonspace. They’ve helped us build a solid strategic foundation, which we’re now ready to build from. We’re already seeing strong results from the work done - for example, revenue from the Rosenborg Shop has grown by 75% over the past two years, despite historically weak sporting results. I believe this reflects the many initiatives we’ve implemented to strengthen the Rosenborg brand, says Andreas Evensen, Head of Business Development and Brand at Rosenborg.
The collaboration between Nonspace and Rosenborg is about more than strategy - it’s about creating engagement, unity, and business opportunities across all parts of the club. With our expertise in strategy, branding, communication, and technology development, we aim to continue strengthening Rosenborg’s position - both on and off the pitch.
- We’re proud to take our partnership with Rosenborg a step further. The club is by far the strongest brand in Norwegian football, and we look forward to contributing to its continued growth and development. Through this partnership, we also have the opportunity to build closer ties with other strong brands in the region, says Stian Ward Bugten, Partner and Advisor at Nonspace.
With shared values and a mutual ambition to always look forward, we look forward to a strong and value-creating partnership in the years ahead.
Want to learn more?
Ready to elevate your brand’s performance with a partner who understands your unique needs?
Contact Stian at [email protected] to explore how Nonspace can help strengthen your brand.
