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Stian talks about the process of changing the logo and the strategy

Portrait of Stian Ward Bugten, Head of Creative and Partner at Nonspace.

Stian Ward Bugten

Head of Creative | Partner and Owner

Date

11 November 2025

Stian talks about the process of changing the logo and the strategy

In this episode of Rotsekk — a podcast in black and white — Nonspace founder Stian Ward Bugten talks about the process behind Rosenborg Ballklub’s logo redesign and brand strategy.

What does it actually take to change one of Norway’s most recognisable sports identities? From initial brief to final mark — the decisions, tensions, and thinking behind the work.