One house of many doors

Project: Britannia’s full-scale renovation challenged us to bring the hotel’s 150-year-old legacy into the modern era - not just with renovated spaces, but with a lived feeling of discovery at every turn. We were tasked with developing a visual narrative that would build anticipation, emotion and desire, before any actual rooms or public spaces could be shown. Challenge: With the hotel in the midst of construction, access was limited and photography of finished interiors was not yet possible. How do you launch and build excitement around a luxury hotel when you cannot yet show the finished product? Further, how do you preserve the hotel’s historical prestige while signalling that what’s coming is entirely new? Solution: We developed a teaser campaign called “House of Many Doors” which used abstract, cinematic visuals - all playing on metaphors of what you will be able to experience - to evoke the idea of countless possibilities behind every door. These videos were released in stages across digital and social platforms, each one hinting at the transformation without revealing full interiors. The narrative built momentum, giving viewers a sense of entering a world of elegance, mystery and new luxury. When the doors finally opened in April 2019 the hotel had already cultivated desire, recognition and story. Credits: Analog/Digital: https://analogdigital.tv/ 6&5: https://sixnfive.com/

Bergen

Trondheim

Stian Ward Bugten

Tom Morgan

Robert Dalen

Highlights

About the project

Project

Challenge

Solution

Credits

A House of Influence since 1870

Before the Opening

Craftsmanship and Prestige

Some Choices Last Longer