Project: Banzha is a modern Chinese restaurant using local Norwegian ingredients to create a refined yet approachable dining experience. Nonspace collaborated with the founders and interior architects to develop a logo that bridges cultures, balancing precision and play. The concept reflects Banzha’s philosophy: sophisticated but never pretentious, elegant yet effortless. Challenge: The challenge was to design a brand that avoided every cliché associated with Chinese restaurants, while still feeling distinctly modern Chinese. The identity needed to feel confident, cosmopolitan and “cool without trying” — functional in its applications but unconventional in expression. Solution: We created a logo inspired by steam, movement and craft. The logo — a stylised “B” formed from rising noodles and flowing steam — symbolises warmth, flavour and the art of sharing food. Paired with a clean, modern wordmark and a minimalist visual system, it bridges cultures and communicates calm sophistication. Effect: The new identity established Banzha as one of Bergen’s most distinctive dining destinations. It has helped the brand stand out in a crowded restaurant scene, creating strong visual recognition, loyal guests and a sense of cultural authenticity, without relying on stereotypes.
