We designed a complete e-commerce strategy that combined user experience and brand storytelling to strengthen Hardanger Bestikk’s positioning and drive sales. The new platform refreshed the visual identity while creating a seamless, conversion-focused shopping experience.
Our approach began with product strategy and UX mapping to clearly distinguish Heritage and Contemporary collections, making navigation intuitive and guiding customers effortlessly from discovery to checkout. The UI design balanced heritage and modernity, ensuring the brand felt consistent and premium across all devices.
We created engaging brand and product content through art direction, copywriting, photography, and film — telling the story of Hardanger Bestikk’s craftsmanship while building emotional connection and purchase confidence.
The e-commerce framework was scalable, secure, and fully responsive, optimised for mobile and compatible with all major browsers. Features included advanced search and SEO optimisation, social media integration, multiple currencies with Stripe and PayPal, secure SSL-protected checkout, personalised “My Page” accounts, and a dealer login for retail partners.
Custom tools — such as gift guide templates, detailed product filtering, and curated product marking — streamlined product discovery. We also integrated cloud-based video hosting and Mailchimp for targeted, automated email marketing.
