Building Visibility for Rosenborg Women’s Team

Using targeted Meta advertising and striking player imagery, we amplified visibility for Rosenborg’s women’s team, driving interest, engagement and recognition ahead of a major match.

Highlights

Three female Rosenborg football players promoting their next match at Lerkendal stadium on a large display screen — by Nonspace

A promotional poster for a Rosenborg women's football match featuring a player holding a ball at Lerkendal stadium — by Nonspace

A stack of promotional flyers for a Rosenborg vs Brann football match at Lerkendal stadium featuring a female player — by Nonspace

A smartphone displaying an Instagram story of a female goalkeeper in pink kit holding a soccer ball with "RUYTE" text — by Nonspace

A smartphone displaying an Instagram story of a female Rosenborg football player holding a ball — by Nonspace

About the project

Rosenborg Ballklub is a Norwegian football club, based in Trondheim and founded in 1917. With a record number of league titles and a strong tradition in European competitions, Rosenborg has long been a central figure in Norwegian football. The club plays its home matches at Lerkendal Stadion and is known for its deep roots in the local community, strong supporter culture, and commitment to developing talent both on and off the pitch.

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This project was developed in close collaboration with Rosenborg to help elevate the womens team ahead of a major home match at Lerkendal Stadium. With limited time we focused on a targeted Meta campaign designed to build local awareness, generate anticipation, and drive ticket sales. The creative concept centered around portraying the players as strong, confident and match-ready, with bold visuals that matched the scale and atmosphere of a stadium game. By combining sharp targeting with emotionally engaging content, the campaign aimed to position the match as a must see event and strengthen the teams presence in the region.

Marketing

Campaign Development

Performance marketing

Rosenborg’s women’s team is still in the process of establishing itself in the public eye, having joined the club in 2023. Ahead of a key match at Lerkendal Stadium, our task was to build excitement, spark interest and increase recognition of the players.

We set out to portray Rosenborg’s women’s team with bold, high-impact visuals that captured their strength, confidence, and readiness for a stadium game. Four key players took center stage in the campaign, each featured in striking portraits paired with their last name in bold, oversized typography to boost recognition and make them instantly memorable.

Alongside the player focused creatives, we developed a "big game" ad highlighting the rarity and scale of a women’s match at Lerkendal Stadium. The mix of strong player branding and stadium level storytelling was designed to create urgency, build anticipation, and position the match as an unmissable moment in the season.

The Meta campaign, delivered strong results, generating 4,361 clicks, nearly 80,000 unique users, and a total of 274,276 ad impressions. By targeting parents, football fans and a broad local audience, the campaign contributed to an impressive 23% increase in attendance compared to the previous year.

Beyond the numbers, the campaign also contributed to shifting the conversation around women’s football. By featuring key players prominently in the advertising, the goal was to build familiarity with their names and faces. Following the match, Rosenborg’s women’s coach published an op-ed in the local newspaper, calling attention to the broader issue of how women’s football is covered. As Rosenborg themselves noted, the campaign helped spark a larger debate on media representation, a ripple effect that extends far beyond the stadium.

Photo: Ole Ekker