Everyone Can be an Owner

In close collaboration with Trøndelag Sparebank, Nonspace developed the communication concept, visual direction, and campaign materials for the bank's equity issue in November 2024.

As part of its upcoming listing on the Oslo Stock Exchange, the bank opened the opportunity for new and existing customers to become co-owners through equity certificates, a milestone that reflects both growth and local commitment.

The campaign's purpose was to create awareness and engagement around the equity issue, position Trøndelag Sparebank as a challenger with regional ambitions, and inspire people across the region to invest in their local bank.

The delivery included a complete communication platform, copy and design for key materials, and a proposed media plan across digital and physical channels, ensuring consistent messaging and brand presence throughout the campaign period.

As a new client and a bank in rapid expansion, Trøndelag Sparebank needed a communication approach that balanced credibility, ambition, and emotional connection.

The campaign had to appeal to different audience motivations, from financially driven investors in Trondheim to locally engaged customers in rural communities.

At the same time, it had to stand out in a competitive financial landscape, with a limited timeframe leading up to the equity issue on November 21 and the bank's stock exchange listing on December 18.

This called for a clear, confident, and human narratives. One that could unite people around a sense of regional pride and shared ownership.

Nonspace developed a campaign concept built around the core idea:

"Everyone can be an owner."

This message connected growth and ambition with belonging and participation, positioning the equity issue not only as a financial opportunity, but as an invitation to be part of something bigger: the story of Trøndelag's own bank.

Key deliverables included:

• A cohesive communication concept and creative direction tying all materials together.
• Text and design for press releases, investor brochures, presentations, and digital channels (Meta, LinkedIn, and landing page).
• A media plan outlining targeted placements and timing.
• Flexible campaign messaging adapted to different audiences, highlighting either local engagement or financial growth potential.

The visual direction reflected stability and modernity, rooted in the bank's brand identity, while the tone of voice was direct, confident, and inclusive.

The campaign provided a clear and unified voice for Trøndelag Sparebank at a pivotal moment in its growth journey, marking its transition from a regional success story to a listed company with national ambitions.

By blending financial clarity with regional pride, Nonspace helped position Trøndelag Sparebank as a credible and forward-looking challenger, while making the message of ownership both personal and accessible.

The work laid a strong foundation for a continued partnership and future brand-building initiatives, proving that effective communication can turn local loyalty into long-term investment.