Visit Trondheim Summer Campaign

A summer campaign for Visit Trondheim built on authentic, collective storytelling. Nonspace invited the people of Trondheim to capture one second of their city — a mosaic of moments revealing its true energy, from sunrise to sunset.

Highlights

A yellow arched sign asking "Can you give Trondheim one second?" in Norwegian with a QR code and project details — by Nonspace

White t-shirt with coral text reading "Kan du gi Trondheim ett sekund?" arranged in an arch shape — by Nonspace

Stacked circular coasters in navy, coral, and mint green featuring QR codes and Norwegian text for Trondheim — by Nonspace

Two iPhones displaying Visit Trondheim social media posts featuring cooking activities and a museum interior — by Nonspace

A smartphone displaying a sunset coastal scene with curved text reading "Give Trondheim a second this summer" — by Nonspace

Five smartphones displaying Visit Trondheim social media posts with the tagline "There are 208,281 reasons to love Trondheim" — by Nonspace

About the project

Visit Trondheim is the destination company dedicated to promoting Trondheim as one of Norway’s most attractive places to visit, host, and experience. Driven by a genuine love for the city and the region, the team works to showcase the culture, energy, and opportunities that make Trondheim unique. Their mission is to highlight the experiences that connect people here — whether attending an international conference, exploring as a visitor, or rediscovering the city as a local. Visit Trondheim exists to make Trondheim the most inspiring city in Norway to visit, enjoy, and stay.

Nonspace was asked to create a summer campaign for Visit Trondhiem, to build build the brand through compelling visual storytelling, inspire Norwegians to plan their summer vacation in Trondheim, and showcase a side of Trondheim that hasn’t been see by the rest of Norway; energy, people, tech, food, nature, history.

This is a city brand that’s not just about tourism, Trondheim is a city that invites you to follow your purpose and create your own impact. So naturally, we felt it was important to create a campaign made by the people of Trondheim. Promoting the city while showing a destination that is full of energy and new stories.

Marketing

Campaign Development

Media Strategy

Film production

Content Strategy

There are so much great things happening every second of they day, but to capture all the great things people to everyday around Trondheim would be impossible.

There are 208,281 people that live in Trondheim, and if everyone of them made a one second video we would have two full days of video-content. The idéa for the campaign was built on this thought. We wanted to show one day of Trondheim, from sunrise to sunset, seen through the eyes of its people. So we asked the people to give Trondheim a second.

To promote the city, we asked locals and visitors to submit their own video-content, filming a second or three of what Trondheim is to them. In this way we were able to showcase all of the beautiful, weird, incredible, tasteful, sweet, meaningful moments that Trondheim has to offer, through an authentic lens.No models or production crews. Just raw, unfiltered real moments.

The result was a living portrait of Trondheim’s spirit — its people, food, nature, tech, and culture — seen through the eyes of those who make the city what it is.

Editing: Helmet with Arne Vidar