Nonspace was asked to create a summer campaign for Visit Trondhiem, to build build the brand through compelling visual storytelling, inspire Norwegians to plan their summer vacation in Trondheim, and showcase a side of Trondheim that hasn’t been see by the rest of Norway; energy, people, tech, food, nature, history.

This is a city brand that’s not just about tourism, Trondheim is a city that invites you to follow your purpose and create your own impact. So naturally, we felt it was important to create a campaign made by the people of Trondheim. Promoting the city while showing a destination that is full of energy and new stories.

There are so much great things happening every second of they day, but to capture all the great things people to everyday around Trondheim would be impossible.

There are 208,281 people that live in Trondheim, and if everyone of them made a one second video we would have two full days of video-content. The idéa for the campaign was built on this thought. We wanted to show one day of Trondheim, from sunrise to sunset, seen through the eyes of its people. So we asked the people to give Trondheim a second.

To promote the city, we asked locals and visitors to submit their own video-content, filming a second or three of what Trondheim is to them. In this way we were able to showcase all of the beautiful, weird, incredible, tasteful, sweet, meaningful moments that Trondheim has to offer, through an authentic lens.No models or production crews. Just raw, unfiltered real moments.

The result was a living portrait of Trondheim’s spirit — its people, food, nature, tech, and culture — seen through the eyes of those who make the city what it is.

Editing: Helmet with Arne Vidar