We created a brand identity for Britannia Spa that is rooted in the master brand’s symbol and visual language, thereby linking it firmly to Britannia Hotel, but with a tailored tone of “everyday luxury, mindfulness and well-being”. As part of the brand architecture we delivered for Britannia Hotel (master brand) and its portfolio of house & distinct brands, we developed the identity for Britannia Spa so it aligns with the master brand while creating its own emotional tone and language.

The challenge was to create a visual identity that reflected Britannia’s timeless sophistication while giving the spa its own calm and restorative character. It had to feel both exclusive and inviting — seamlessly part of the Britannia experience, yet with a distinct voice.

We developed an identity rooted in the Britannia master brand, using refined typography and subtle materials to evoke stillness and care. The design language draws from the spa’s interiors — soft light, stone textures, and warm metallic tones — creating a cohesive expression of balance and well-being. Britannia Spa now stands as a natural extension of the hotel’s luxury, offering guests a space to pause, restore, and reconnect.