Nonspace created the brand story and concept to shape the general direction of the restaurant. Followed by visual identity, illustration, motion graphics and animation, photography art direction, copywriting, web design, ux and ui design. Additionally we delivered a micro content strategy and social media kit.
The visual identity builds on the concept of “Med glimt i øyet” (“With a spark in the eye”), evoking a cheeky warmth and vibrant presence, representing the restaurant’s welcoming atmosphere, and relaxing approach with low key dishes made with high quality produce. As Reneé Fagerhøi says: “This is a place for absolutely everyone”.
The logo blends clean, modern typography with a geometric twist, complemented by an iconic eye symbol derived from the “O” in Olgas. Bold geometric illustrations of menu staples—Spaghetti, Salad, Soup, and Sandwich—further embody the approachable yet refined spirit of the bistro.
The vibrant colour palette draws from fresh local produce, whilst the photography brings the brand to life with its raw, unpolished style. Harsh lighting, bold shadows, and impromptu moments showcase the joy and energy of dining at Olgas. The typography ties it all together with its cheeky personality, perfectly reflecting Olgas’ bold yet welcoming identity.
The website and visual assets feature some fun elements to set the tone of the concept with playful animation principles and the movement of “Olga’s watchful eye” representing an alert eye for great service and attention to detail.
