The main objectives were clear:

• Attract talent by informing and inspiring potential jobseekers to choose Trondheim.
• Drive tourism by routing traffic toward existing channels that promote the region as a destination for events and travel.
• Engage the academic world, researchers, students, and faculty, and position Trondheim as a leading knowledge hub.
• Provide a central resource in English that municipalities, event organisers (like the FIS Nordic World Ski Championships and Bocuse d’Or), employers, and institutions can confidently link to.
• Be the digital home of the city brand, a resource base that strengthens Trondheim’s identity and message, both nationally and internationally.

At its core, Trondheim.com needed to tie together a set of existing but separate regional assets, including Visit Trondheim, Work in Trondheim, and Study Trondheim, and present them within a coherent, high-quality digital experience.

The ultimate goal was to increase visibility, drive engagement, and help more people discover why Trondheim is a place worth visiting, studying, working, and living in.

Trondheim had a compelling offer, but no clear way to communicate it online.

The previous web presence was fragmented, outdated, and difficult to manage. For users, especially international ones, this meant a confusing journey across mismatched platforms. For local stakeholders, it meant more work and less impact.

The content lacked consistency. The structure wasn’t built around real user needs. And the site wasn’t optimized for SEO, mobile access, or modern performance standards.

The challenge was to build something unified, sustainable, and flexible — without losing the unique voices and purposes of its various contributors.

We restructured Trondheim.com around the four main reasons people seek out the region:

• Visit: Highlighting culture, nature, food, events, and experiences
• Study: Presenting a clear, friendly guide to academic life in Trondheim
• Work: Linking to career opportunities via WorkinTrondheim.no
• Live: Giving future residents a sense of what life in the region feels like

Each section was written and designed with accessibility, clarity, and international relevance in mind — and is available in both Norwegian and English.

From a technical standpoint, we built the site using Sanity CMS for scalable, flexible content editing, and React + Next.js for performance and responsiveness. The design system is clean and grounded, built to reflect the city's brand without distraction.

Importantly, the site was developed as a tool for ongoing collaboration. Local actors can manage and contribute to content, ensuring the site remains current and relevant over time.

Trondheim.com now acts as a single, clear point of entry for the entire region. It reflects the city’s identity, unifies previously fragmented initiatives, and provides a trustworthy resource for anyone looking to engage with Trondheim, whether they're visiting, applying for a job, moving with a family, or starting their studies.

Through close collaboration with regional partners like Visit Trondheim, Study Trondheim, and Work in Trondheim, we’ve created more than just a landing page, we’ve built a sustainable foundation for how the city presents itself to the world.

The user experience is straightforward and intuitive. The content is useful, current, and relevant to a wide audience. The visual design feels modern, but not overly polished. It communicates trust and honesty rather than flash.

“Now we finally have a clear, well-structured site that presents Trondheim to the world, in both Norwegian and English. It’s become a valuable resource for thousands of people who study, work, or visit the region each year,” says Tormod Igelø Ellingsen, Former Senior Communications Advisor for Trondheimregionen.

Since launch, the site has helped position Trondheim more clearly on the national and international map. It’s being used as a tool by local organisations, recruiters, universities, and public services, all of whom now have a shared, high-quality destination to point people to.

The new Trondheim.com doesn’t try to do everything. It just does the important things well. It shows the region clearly, helps people take action, and gives Trondheim a digital voice that finally reflects its real-world strengths.